CASE STUDY

Team FSC Muay Thai Boxing Gym
Core Leads Package – Automated Lead Generation & Follow-Up

Overview
Team FSC Muay Thai Boxing Gym wanted to increase class sign-ups and attract more members
through their free trial offer. They needed a system that not only generated leads but also automated
the follow-up process to save time and reduce the risk of missed opportunities.
That’s where Reel Leads Solutions’ Core Leads Package came in.

The Solution
We built a bespoke Meta (Facebook & Instagram) ad campaign designed to target local prospects
interested in combat sports, fitness, and martial arts.
To maximise conversions, we automated the lead contact process:

• Every new lead received a personalised WhatsApp message within 4 minutes of submitting
the lead form.
• The message encouraged them to self-service and book directly into a free trial class,
reducing admin for the gym and speeding up the sign-up process.

The Results (24th July – 8th August)
55 New Leads generated in just 16 days
3.63 Cost Per Lead (low, cost-effective acquisition)
10 New Bookings for free trial classes directly through the automation
Additional leads still in follow-up, expected to convert into further bookings

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Why It Worked
• Fast Follow-Up: Automated WhatsApp messaging ensured no enquiry was left waiting.
• Self-Booking System: Prospects could take action immediately, without back-and-forth.
• Low Cost-Per-Lead: Smart targeting and ad creative delivered results at just $3.63 per lead.
• Consistent Lead Flow: A steady stream of enquiries kept the gym’s free trial offer full.

Client Impact
With 10+ new trial members secured in just over two weeks — and more conversions still expected
— Team FSC now has a proven system for filling classes and growing its membership base, without
adding extra admin pressure to the coaching team.

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Conclusion
The Core Leads Package delivered exactly what Team FSC needed: affordable leads, automated
follow-up, and real bookings.
This case study shows that with the right combination of Meta ads + automation, service businesses
like gyms can achieve powerful, predictable growth.